But while clients don’t get any bigger than the UK government (public sector procurement is worth approx. £300billion a year) or have a greater potential to reach users and help #GetAdultsLearning, selling to government can be an expensive, slow and sometimes opaque process. So how can learning technology providers succeed?
Join us online for a candid “Chatham-House-rules" discussion as we explore what it takes to sell learning technology into the public sector, sharing insights from founders and organisations who have made it work.
Attendees will leave with new insights and understanding of:
- use cases for B2G work;
- different routes to market;
- learnings from individuals active in the sector;
- policy and political considerations affecting tenders;
- rhythm of B2G revenue;
- how to align with policy priorities built into procurement processes; and
- approaches that work, and those that don’t.
Discussion points and session outputs will be written up and shared with attendees as a post-event resource.
Who should attend?
This session was designed for anyone working with vocational technology wanting to better understand and succeed in selling to the public sector. The session will also be of interest to funders looking to invest in companies with a B2G business model.