Employability and skills development: Succeeding with public sector clients
From immersive training environments for healthcare staff, to upskilling unpaid careers, learning technology can transform public sector employability and skills development.
But while clients don’t get any bigger than the UK government (public sector procurement is worth approx. £300billion a year) or have a greater potential to reach users and help #GetAdultsLearning, selling to government can be an expensive, slow and sometimes opaque process. So how can learning technology providers succeed?
Join us online for a candid “Chatham-House-rules" discussion as we explore what it takes to sell learning technology into the public sector, sharing insights from founders and organisations who have made it work.
Attendees will leave with new insights and understanding of:
- use cases for B2G work;
- different routes to market;
- learnings from individuals active in the sector;
- policy and political considerations affecting tenders;
- rhythm of B2G revenue;
- how to align with policy priorities built into procurement processes; and
- approaches that work, and those that don’t.
Discussion points and session outputs will be written up and shared with attendees as a post-event resource.
Who should attend?
This session was designed for anyone working with vocational technology wanting to better understand and succeed in selling to the public sector. The session will also be of interest to funders looking to invest in companies with a B2G business model.
Re-watch the session
Our speakers

Claudine Adeyemi
Founder and CEO, Earlybird
Claudine is Founder and CEO of Earlybird, a voice-centric onboarding software for the employability sector. Earlybird combines generative AI and voice technology to help providers save time and money whilst delivering better employment outcomes for their participants.

Helen Gironi
Director of Ufi Ventures
Helen is the Director of Ufi Ventures, working with early-stage technology companies focused on the future of work and skills. Helen has been investing in early-stage ventures since 2002 and early-stage impact ventures since 2016. She currently sits on the boards of Learnerbly, Learning Labs and Data Literacy Academy.

David Hinton
Senior Ventures Partner, Catch22
David leads the strategy and delivery of venture-led innovation programmes at Catch22, including the recent Social Tech Amplifier, helping impact-led tech ventures to design, build and deploy game-changing digital technologies into social and public service delivery.

Hannah Kirkbride
Founder and CEO, Career Matters
Hannah is founder and CEO of Career Matters, a social enterprise established to improve access to education, employment and training for all. Hannah has twenty years’ experience both as a career, skills and apprenticeship practitioner delivering high quality information, advice and guidance support and as a senior leader delivering education, employment, training, skill and career development services.

Louise Marston
Director of Ventures, Resolution Foundation
Louise joined the Resolution Foundation in 2020 as Director of Ventures, after working in technology and innovation policy and research for 10 years. Louise works on Resolution Ventures, the social investment activities of the foundation, with a focus on worker tech and financial health and resilience.
James Townsend
Founder and CEO, Mobilise
James is the CEO and Co-founder of Mobilise, a platform working with local government and the third sector to transform the way unpaid carers can access support and share their collective knowledge, expertise and skills. Their mission is to build a global community in which people with caring roles can support each other not just to care, but to care and thrive.